4th July 2010
In her time in the Sydney office since 2004, Masisi has led a dedicated and growing local South African Tourism team to achieve considerable results in the market including the enhanced awareness of South Africa as a leisure and Business Tourism destination amongst Australians and New Zealanders. She also led the marketing and trade efforts that saw South Africa reaching the milestone arrivals figure of 100 000 Australians travelling to South Africa in 2008.
"Masisi has achieved fantastic results in the Australasian market. Her leadership, experience, personality and dedication to South Africa as a leading tourism destination has made a significant contribution to the achievement of our goals in the region," said Thandiwe January-McLean, CEO, SA Tourism.
"We are currently in the process of appointing Masisi's replacement and will ensure that the chosen candidate has similar levels of the tenacity and commitment required so we can continue to achieve the great results from this market."
Masisi will begin her tenure in Amsterdam in September. In the meantime, she will continue to spearhead activities in the Australian and New Zealand market, which include the Trade Theatre showcase and Business Tourism IMBIZO 2010 which will travel across Australia from August 30.
"A key element of our succession plan at SA Tourism is to fill available growth opportunities with internal staff, and Masisi's move to the Netherlands is testament to our unwavering commitment to this. I know that Masisi will use her invaluable experience in Australia to lead a team of dedicated professionals in our Netherlands office to take South Africa to the very next level," concluded January-McLean.
Said Masisi: "I have enjoyed working in the Australasian market and will miss the many friends I have had the pleasure of knowing and working with over the past six years across the tourism industry. I'd also like to express my gratitude to the media and trade partners who supported us and without whom we would not have reached the heights we have. I welcome the new challenge as change is always a good thing. I leave my role in Australia with great confidence that travellers from the region will continue to choose South Africa as a leading destination for business and leisure and look forward to taking the many learnings and knowledge from my time Down Under into my new role in the Netherlands."