2nd July 2010
Cape Town has been confirmed the Best Incentive Destination in the UK Conferences and Incentives (C&IT) magazine 2009 Hot List.
At a glittering function held at Axis – One Aldwych in London yesterday (30 September), Cape Town was announced the winner after a successful poll by dedicated readers of the ’s most popular business tourism publication. Lebo Mokhesi, Country Manager for South African Tourism in London received the award on behalf of Cape Town at the awards ceremony that celebrated the best and overseas venues and suppliers in the meetings industry.
As the incentive segment is the most lucrative in the tourism industry, the destination’s recognition as the top incentive destination in the world is welcomed news for the city and the Province of the Western Cape .
“ Cape Town is a magnificent prize for any incentive traveller. Our tourism industry deserves praise for the hard work that they put into making sure that our destination is so often a winner,” says Alan Winde, Minister of Finance, Economic Development and Tourism.
In his response to the award, CEO of Cape Town Routes Unlimited, the official destination marketing organisation for Cape Town and the Western Cape , Calvyn Gilfellan had this to say, “The destination is better placed as an incentives destination after achieving this international accolade. It is clear that our excellent value for money, creative and growing incentive industry and the warm hospitality of our people, contribute towards Cape Town, as a long haul destination, being a hot and attractive proposition to the incentive buyers. As a destination we see incentive travel as a strong contributor toward the growth of business tourism in the Western Cape . The award comes as an important boost to Cape Town ’s profile in light of the destination hosting the forthcoming SITE conference in December 2010. We look forward to showcasing Cape Town and the Western Cape ’s offerings to the global incentives industry.”
Other famed international destinations that were featured on the list include Dubai and New York .
“Hats off to our local Destination Management Companies (DMCs) and our innovative incentive products as they craft and host the incentive packages on behalf of the international incentive buyers. Their expertise has translated into an award of this stature in our primary incentives market” adds David Frandsen, Executive Manager: International Marketing & Cape Town Convention Bureau at Cape Town Routes Unlimited.
Cape Town is the venue for the SITE (Society of Incentive Travel Executives) 2010 International Conference that will attract some 500 global incentive buyers to network and engage around new trends and innovative models in incentive travel. The first time on African soil, the five day conference is estimated to generate R6.3million towards the Western Cape ’s economy with considerable impact given the destination’s exposure to a global audience of incentive buyers.